See the misuse. Organise the action.
Map counterfeiting and brand misuse in shops, distributors and online channels. Gather evidence to support commercial decisions and legal assessment.
Scope and deliverables defined for your business.
BARUCH / ANALYSIS AND EXECUTIONIncident map
01 / When it makes sense
Suspicious products or brand misuse appear in shops, distributors, listings or online platforms. The company needs to document incidents to guide action in physical and digital channels.
Brand Protection, Legal, Commercial and E-commerce teams addressing physical or digital channel incidents.
In practice
Hypothetical examples of situations where this solution can help your organisation.
Devices, accessories or other products show signs of counterfeiting at points of sale. Records of goods, sellers and listings help the brand decide which channels require commercial or legal assessment.
A suspicious offer uses the company's name or identity and needs documentation for assessment and referral.
Scattered records may be connected and need organising to determine where to focus action.
02 / From analysis to decisions
03 / Your deliverables
Choose an option to see an example deliverable.
Swipe the options to see more deliverables →
An overview of identified brand misuse and suspicious channels within the agreed scope.
Illustrative structure. No client data or results.
A record of goods requires checking their origin and brand use.
Illustrative reference EX-01A similar offer appears in a digital channel.
Illustrative reference EX-02The connection between shop, distributor and listing still needs confirmation.
Indicated relationship, not substantiatedThe map connects incidents in physical and digital channels. Similarities do not establish counterfeiting or common ownership.
Content and depth are defined according to your project scope.
Available documentation of products, shops, listings and sellers, with relevant connections for assessment.
Illustrative structure. No client data or results.
Listing identifier and channel where it was found.
Fictional example EX-01Description of the observed use and reference material.
Date and context recordedCommercial authorisation still needs to be checked.
Pending with the responsible teamThe evidence preserves the observed context for later assessment. It does not promise content removal or conclusive seller identification.
Content and depth are defined according to your project scope.
Factors organised to inform commercial decisions and appropriate legal referrals.
Illustrative structure. No client data or results.
Compare the occurrence with available commercial information.
Suggested owner: CommercialBring together relevant source, content and connections.
Documentation for reviewSubmit the material for commercial and legal decisions.
Measures subject to assessmentPriority follows relevance, recurrence and context, with referral decisions made by the appropriate teams.
Content and depth are defined according to your project scope.
Which decision should this deliverable support?
Tell us what you need04 / The work
Explore the stages of the work. The scope starts with your context, available information and the decision your business needs to make.
We agree known incidents, physical and digital channels to examine and the boundaries of the research.
We assess indicators and organise available records of products, shops, distributors, listings and connections between incidents, within the agreed scope.
We consolidate evidence and priorities to support commercial decisions, legal assessment and appropriate channel submissions.
05 / A tailored scope
Combine the capabilities your challenge requires.
We map incidents across physical and digital channels within the agreed scope, assess indicators and organize records of sellers, listings and potential connections between incidents.
Deliverable: An overview of incidents, documented evidence and action priorities to support commercial decisions, legal assessment and submissions to the appropriate channels concerning identified brand misuse.
Contact Baruch
Chat on WhatsApp or prepare your enquiry using the form below.
Let's talk
Add your details and a short description to prepare your enquiry by email or WhatsApp.
Connected solutions
Investigate diverted funds or goods, false documents, procurement and expense fraud, supplier collusion and online scams. We gather evidence to clarify the facts and inform decisions.
Explore the service
Connect financial flows, assets, companies and beneficiaries to give legal counsel a documented view of the case.
Explore the service
Verify individuals, companies and ownership structures at a depth suited to the decision: a hire, supplier, partner or strategic transaction.
Explore the service